Created in 2025, "Halo" is a premium energy drink designed for high-performance consumers that references the iconic video game franchise of the same name. With its tagline "Rise Higher. Fuel Your Power," Halo positions itself as a clean, high-tech formula for those who want to elevate their performance. Whether for athletes, gamers, creators, or professionals, Halo offers a superior energy solution with NewCaf™, nootropics, and adaptogens to boost energy without the crash typically associated with traditional energy drinks.
The project involved rebranding an existing product (Zumo) into Halo, a premium energy drink with a universal identity. The minimalist, high-end packaging features 3D elements for grip and appeals to a diverse audience of high-performers. This project was developed as part of an English course, allowing me to strengthen my skills in brand identity design and marketing strategy for an international audience.
Adobe Illustrator, Photoshop & Premiere pro
